Contact Polaris Marketing Research

I have known the principals at Polaris for many years and hold them in high regard. They are smart, marketing-savvy, have high integrity, and are easy to work with. They have done a number of studies for us at the Robinson College of Business and have always under-promised and over-delivered. They add an important strategic dimension to their projects, something very few marketing research firms are able to provide. I highly recommend them. end-quotes
  
Ken Bernhardt
Taylor E. Little Professor of Marketing and Special Assistant to the Dean
Robinson College of Business
Georgia State University

Welcome to Polaris Marketing Research

Polaris Marketing Research is a full-service marketing research company offering premier survey programs for:

  • Customer Satisfaction and Loyalty,

  • Brand Research, and

  • New Product Development Research.

We have been successfully providing quality service since 1989, helping companies.

  • understand the behavior of their current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty,

  • develop brand strategies that effectively support their identity and positioning, capitalizing on our years of client-side brand management and brand research experience; and

  • identify unmet consumer and business-to-business needs, screen concepts and plan for marketing communications to support the successful launch of new products using our decades of experience in new product development across a wide variety of industries.

We are a marketing research company dedicated to providing personalized project management and a staff committed to exceeding our clients' expectations.