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Polaris' extensive new product development research experience can help you increase the probability of new product success.


When It Comes To New Product Development Research Experience, Rely On Polaris

Polaris staffers have conducted a number of projects for clients regarding new product development and new product feasibility, price demand analysis, product launch research, and marketing effectiveness studies. Clients with whom Polaris has new product development research experience include:

  • BellSouth Corp. (now AT&T)

  • The Financial Services Institute

  • Rechargeable Battery Recycling Corporation

  • American Society of Interior Designers

  • Holiday Inn Worldwide (now Intercontinental Hotels Group)

  • Shaw, Inc.

  • AGLR

  • The Bozzuto Group

  • Power Athletics

  • National Basketball Association

Examples of Polaris' New Product Research Experience

Only a small percentage of new product introductions succeed. While there are many reasons for this high failure rate, Polaris' extensive experience in new product development and new product feasibility can help you increase the probability of success. Here are some examples of our new product research experience:

  • Polaris examined a major carpet manufacturer’s new product introduction to assess strengths of and barriers to awareness, promotional material used, and training of its customers’ retail sales force. Polaris gathered information from customers (via phone interviews) and sales reps (via web surveys) to get a complete picture.
  • Polaris assessed awareness and perceptions of marketing communications with consumers who did not enlist in a new power management program offered by a major utility company.
  • Polaris helped a 250-branch bank understand its target market’s perceptions of new product concepts by interviewing customers and non-customers on products and their features, including price-points.
  • Polaris performed a buyer and non-buyer study for a major health insurance provider that focused on product attributes, purchase drivers and brand awareness and perceptions.
  • For a large regional telecommunications provider's small business division, Polaris identified “leading edge" users of communication and information services and characterized their current and near-future needs for telecommunications products and services. Polaris completed 1,000 telephone surveys and eight focus groups.
  • For the same major telecom company’s consumer division, Polaris completed a “needs gap” project involving extensive qualitative research (ten focus groups) and a 1,000 survey quantitative phase that yielded 10 specific consumer needs. Statistical analysis, specifically perceptual mapping, provided the degree of fulfillment of these needs (needs gap) and the relative positioning of the company and its current product and service offerings vis-à-vis principal competitors. The specific methodology used in this project resulted in very actionable information for developing and positioning products for the consumer markets.
  • Polaris conducted the service concept tests (12 focus groups and 500 telephone surveys) and panel trials for a fledgling service offering provided by a joint venture company between a major telecom company and a major media and publishing company.
  • Polaris performed a non-buyer study for a major health insurance provider. Also performed studies focused on product attributes, purchase drivers, and brand perceptions.
  • Polaris helped the world's largest discount brokerage understand customer perceptions of two financial planning software products.

Contact us to learn more about Polaris' new product research experience.